Brief: To create a complete capsule range of high performance cycling apparel to launch April 2023. From concept, through design and development, sourcing managing budgets and timelines, to styling and directing a photoshoot / video shoot to launch the SS23 Campaign for Pearson Cycles. 

Concept: Creating a new energy, fun, powerful design, using colour, print and fresh styling inspired by a high-fashion photography and surrealism photography.

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